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How We See Them Versus How They See Themselves: A Cognitive Perspective of Firm–NGO Relationships

The George Washington University

^* To whom correspondence should be addressed. E-mail: rafel{at}gwu.edu.

	Abstract

The present study complements current firm–nongovernment organization (NGO) literature by emphasizing the influence of managerial cognition on organizational behavior. In particular, I find that NGOs confront or seek to collaborate with other NGOs or with firms to appear as legitimate actors before selected third parties and as a way to access various sources of funds. By contrast, firm managers interacting with these NGOs are fundamentally concerned with achieving social stability so that their organizations can operate undisturbed. These different goals give rise to considerably dissimilar mental representations of the same reality—representations that subsequently inform strategic action by both types of actors.

First published on October 12, 2009
Business & Society 2009, doi:10.1177/0007650309345459


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