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Business & Society, Vol. 44, No. 4, 377-414 (2005)
DOI: 10.1177/0007650305278120

When Are Corporate Environmental Policies a Form of Greenwashing?

Catherine A. Ramus

University of California, Santa Barbara, Ramus{at}bren.ucsb.edu

Ivan Montiel

University of California, Santa Barbara, imontiel{at}bren.ucsb.edu

Do environmental policy statements accurately represent corporate commitment to environmental sustainability? Because companies are not required by law to publish environmental policy statements or to verify that these statements are true using independent third parties, external stakeholders often wonder when a published commitment to a policy translates into actual policy implementation. The authors analyzed two independent databases to predict the circumstances under which large, leading-edge corporations in industry sectors will commit to and/or implement proactive corporate environmental policies and when it is unlikely they will do so. The authors found that commitment to specific environmental policies does not vary greatly between industry sectors; however, policy implementation does.

Key Words: corporate environmental management • corporate environmental policy • corporate commitment • environment policy implementation • greenwashing


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