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Corporate Social Responsibility (CSR) in AsiaA Seven-Country Study of CSR Web Site ReportingInternational Centre for Corporate Social Responsibility, wendy.chapple{at}nottingham.ac.uk
International Centre for Corporate Social Responsibility, jeremy.moon{at}nottingham.ac.uk This article addresses four hypotheses: (a) that corporate social responsibility (CSR) in Asia is not homogeneous but varies among countries, (b) that the variation is explained by stages of development, (c) that globalization enhances the adoption of CSR in Asia, and (d) that national business systems structure the profile of multinational corporations CSR. These hypotheses are investigated through analysis of Web site reporting of 50 companies in seven Asian countries: India, Indonesia, Malaysia, the Philippines, South Korea, Singapore, and Thailand. The article concludes that CSR does vary considerably among Asian countries but that this variation is not explained by development but by factors in the respective national business systems. It also concludes that multinational companies are more likely to adopt CSR than those operating solely in their home country but that the profile of their CSR tends to reflect the profile of the country of operation rather than the country of origin.
Key Words: corporate social responsibility (CSR) CSR salience/profile Asia Web site reporting globalization national business systems
Business & Society, Vol. 44, No. 4,
415-441 (2005) This article has been cited by other articles:
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