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The Impact of NGO Network Conflict on the Corporate Social Responsibility Strategies of Multinational Corporations

Donald H. Schepers

Baruch College, City University of New York

Multinational corporations (MNCs) are the frequent target of nongovern-mental organizations (NGOs) in their advocacy efforts. In this article, the author examines NGO advocacy as it occurs in the NGO network and, using insights from the political science literature in conjunction with the resourcebased view of the firm, posits that NGO intranetwork conflict will result in a skewing of corporate social responsibility practices by the multinational corporation toward the MNC's developed country stakeholders. This skewing is a product of the asymmetric accountability of NGOs (upwardly accountable to donors, downwardly accountable to recipients). Developing country government and MNC strategies in the face of such skewing are discussed.

Key Words: nongovernmental organizations • corporate social responsibility • international management

Business & Society, Vol. 45, No. 3, 282-299 (2006)
DOI: 10.1177/0007650306289386
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