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Corporate "Philanthropy Strategy" and "Strategic Philanthropy"

Some Insights From Voluntary Disclosures in Annual Reports

University of Newcastle Upon Tyne

Richard Slack

Northumbria University

To develop this study of strategic philanthropy in the United Kingdom, voluntary charitable donations policy disclosures were captured from the annual reports of two samples of U.K. companies: one of the entire Financial Times Stock Exchange 100 at year-end 2002 and another of 14 selected companies over a 15-year period. Post and Waddock's descriptions of "philanthropy strategy" and "strategic philanthropy" were employed to establish the extent to which these concepts were conveyed to readers of annual reports based on the belief that high disclosure serves both agency accountability to shareholders and the information needs of soliciting charities. Conclusions drawn include that although there is a relatively high level of policy disclosure, the detail of narrative in, and consistency (over time) of, these disclosures is very patchy, and only a minority of companies show evidence of adopting a fully strategic approach to philanthropy.

Key Words: content analysis • community involvement • charitable • disclosure • philanthropy

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