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Business & Society
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Differential Economic Impacts of Corporate Responsibility Issues

Leena Lankoski

INSEAD, Fontainebleau, France

The study examined whether there are systematic differences in the economic impacts of different corporate responsibility issues and found that the content of corporate responsibility does have an effect on economic impact. Economic impacts were more positive for corporate responsibility issues that reduce negative externalities than for those that generate positive externalities and more positive as well as for issues whose outcome benefits market stakeholders rather than nonmarket stakeholders.

Key Words: corporate responsibility • economic performance • content-specific perspective

This version was published on June 1, 2009

Business & Society, Vol. 48, No. 2, 206-224 (2009)
DOI: 10.1177/0007650307306635
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