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Industry Social Analysis

Examining the Beer Industry

The George Washington University

James Weber

Duquesne University

Scholars and practitioners have wondered and debated over the participation of business organizations in the corporate social environment as well as argued over the successes or limitations of such participation. The authors examined six firms' corporate social responsibility activities within the beer industry in an effort to identify and compare these firms' stakeholder relations. The results have implications in our understanding and assessment of corporate social responsibility practices both within and across business industry groups.

Key Words: industry social responsibility • beer industry • stakeholder relations • investor relations • community relations • employee relations

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